Most CallRail case studies start with a little leather shoe research on our end – we look at our internal analytics, see which users and industries are most active, then reach out to do interviews with the most notable accounts. that we discovered. It's less common for a case study to come to us directly, but that's exactly what happened with Mold Busters, a Canadian home service company specializing in mold removal and inspection. They've seen how call tracking for home services can dramatically increase their bottom line, so they've been long-time CallRail users. Mold Busters were also eager to share their story with us, and for good reason: using CallRail's advanced call features and analytics, they were able to better utilize their advertising dollars while maintaining their commitment to quality customer service. superior. Customer service is key, even as you streamline and scale Managing a franchise can be a difficult balancing act - operators must weigh the demands and performance goals of head office against the needs of their specific region, while achieving profits at the end of the month. Scaling a franchise takes a lot of hard work, and it gets harder and harder as you grow. "The way I like to explain it is that if I have one store and open three more, it doesn't mean my business is suddenly going to become 300% more profitable," Michael, CEO and co- founder of Mold Busters.

Golubev explains. “But that means my business will become 300% more complex, maybe even more than that! That's why Golubev and the rest of the Mold Busters team strongly believe in efficiency and streamlining. A critical part of growing any franchise is learning to Employee Email Database manage complexity as the business grows – something Golubev calls “doing more with less.” “But the other half is, at the same time, that we work in an area where customer service is critical to our business,” he continues. “So while we want to work smarter and more efficiently, we absolutely cannot sacrifice the quality of our customer service in the process. And that's especially true in this area of ​​environmental services, where customers put their health and well-being in your hands. Mold Busters customers invite specialists to their homes to help solve a difficult and sensitive problem. Golubev and his team do not take this trust lightly and have made it their mission to ensure that the needs and comfort of the customer are always the top priority. Call Tracking Allows Businesses to Do More Fortunately, Mold Busters quickly found a tool that would allow them to meet two needs in one go: CallRail's advanced call tracking and analytics. After researching other call tracking providers available in the market, CallRail was the clear favorite for its ease of use, advanced features, and superior customer service.

It was CallRail's excellent customer support team in particular that made them sign up. Excellent customer service is one of Mold Buster's core values, and seeing that value reflected by CallRail was a sign that they were in good hands. “We joined CallRail when you launched and we've been very satisfied customers,” says Golubev. By using CallRail's API to integrate the platform with their current CRM and other marketing software, the Mold Busters team was able to gain a complete view of the customer's buying journey. "It's helped us create a truly versatile phone analytics system for our business, while helping us continue to deliver great customer service," says Golubev. By associating sales and service calls with specific advertisements and campaigns, they are able to see which marketing channels generate the most calls and the different types of callers generated by these initiatives. This way, they can not only ensure that they are getting the most out of their advertising dollars, but they can also be sure that they are effectively nurturing their relationships with their customers at every stage of the sales and service journey. “To be honest, it's hard even to remember how we ran our business before CallRail. To me, anyway, that period almost feels like the age of the dinosaurs, compared to where our business is now,” d