Moncler's ability to make the slopes safer, at the Moncler Outlet same time as making them more stylish is a sign of the ingenuity that has propelled the brand forward since its inception in1952.

As the programme enters its third year, Moncler Chief Executive Remo Ruffini sees going beyond ready - to - wear as the key to keeping the model fresh. Though past collections have included accessories, the Rimowa x Moncler line of suitcases will be the first accessories www.monclersoutlets.com - focused Genius collection, while the Mate.bike x Moncler collaboration is the first Genius tie - up with a company outside of the fashion and luxury spheres.

For the Genius collab, Williams plugged his technical know - how into Moncler's conglomerate - sized supply chain. (SPW) that owns the Stone Island brand, for a consideration equal to 345 million euros from Temasek.

It specializes in the creation of socially engaging brand content and experiences. After finishing the central exhibit, I moved on to Spazio Maiocchi, one of the city's hotspots for fashion and design.

For me, this was the most important characteristic in the evolution of Moncler. We cannot and must not abandon it. When this campaign came to me, and I understood the creative direction, I was very excited because it's everything we've been waiting for.

The Italian brand describes the campaign as a visual study of the notion of genius and its symbiotic relationship with "craziness." Moncler points to its own evolution and the ways it fused genius and crazy to go from a skiing gear specialist to one of the world's most coveted luxury labels. The company recognized the same kind of drive and commitment to innovation in Smith's longstanding career.