Despite NPD's tireless work, the RS gold sales analysts for games remain in the dark ages of tracking physical, boxed items. It's a scenario which creates digital distribution, as well as free-to-play models, something of an undiscovered success.

Each week in the UK, as well as every month in the US we are reminded of these facts: Runescape, the free-to play MMORPG is home to more than 8.5 million subscribers. One of them have played the free edition of the game for over 13,500 hours.

Jagex is the developer based in Cambridge behind Runescape is launching FunOrb, its Java-based online casual games platform. In just more than a year after it was launched, FunOrb has clocked its one millionth account holder. With OSRS buy gold such a favorable response, Develop meets Mark Gerhard the CEO of FunOrb to discuss the expansion plans, as well as the potential benefits of the free-to -play model.