The driving force behind Moncler is Ruffini, who bought the company in 2003 and transformed it from a failing French maker of functional but no - frills outdoor gear into one of the world's hottest luxury brands.

For labels that have made their name in a niche and since perfected it, one of the biggest struggles can be breaking from the self - imposed mold. Zambon looked at three genres of youth culture - www.monclersoutlets.com hippy, punk, and preppy - then ran their respectively 1950s, 1960s, and 1970s original references through a post - modern and twisted nostalgic 21st - century filter.

Recycled ripstop bucket hats fringed with feather were mahna - mahna - marvelous median lines between the two, as were the slouchy but element - repelling pajama pieces.

Inviting the likes of Palm Angels and Craig Green to the table, each has been distinctively Moncler, but wholly unique. The show was one part of a global festival called Mondo Genius - a five - city presentation of collaborations with the eleven designers who, under Moncler's Genius program, bring their runway edge to the brand's Moncler Sale puffy performance wear.

Moncler has been protecting from the elements since 1952. His collaboration with Moncler became one such journey. When we started the collection, everything we were thinking about was linked to nature.

She explained: "I was in the middle of my complicated and conceptual process of design. That was a big driving point behind what we wanted to achieve.

When I meet someone for the first time, I'm looking and learning, trying to provoke, and trying to encourage a beautiful expression or reaction. You know when you go to an exhibition and you look at a print on a wall, and you want to touch it It's no longer just an image.