Then comes the fun part: discussing together how to implement your design system. Host meetings, work together in collaborative design tools like Figma, or start typing a shared document to make the important decisions about what should be included in the design system and how it should be implemented. The important part here is to document the process and reasoning behind decisions so everyone is clear about the what, why, and how behind your design system. 4. Build your design system and guide Once there is general consensus, you need to build and organize the actual components of your email design system.

The organization part is especially important because it helps your team easily find the right modules to use, which helps with adoption. This is something we've done on our end using our design library in Litmus, which allows you to save brand colors, modules, and full templates for your team to use when creating new E-Commerce Photo Editing Service campaigns. You can also categorize your modules by tagging them by module type (eg headers or buttons), email type (eg newsletter or event), or whatever suits your needs. email design system in the Litmus design library And with your email design system in Litmus, you can automate QA testing to make sure everything is perfect, then let anyone, even non-coders, quickly create emails at using the drag-and-drop visual editor.

In addition to where the components are stored, however, you need to document the other half of your design system, the usage standards. For us, this mostly happens in Confluence, but any type of shared, easy-to-update, quick-to-view documents will do. We've seen teams use everything from PDFs and slides to full websites to document their design systems. We're big fans of Mutual of Omaha's email design guide if you want some inspiration. 5. Get others involved Once built and documented, you need to get people involved and actually use the email design system. Kick-off meetings and team training sessions are a great way to get people up to speed on the design system and how it should be used in the future.