"This one was about lightness and travel," he said of the latest collection. "What I think is amazing about a Moncler jacket is that it looks so heavy and protective, but it's so light that you can actually pack it into a small space. So the whole collection was based around trying to create garments that could be condensed into very small spaces." Green and his team presented paper mock - ups of the pieces to Moncler's team, showing how they might construct a garment with down pillows, "and how it could be folded through a series of hinges, and lips to suck the air out to reduce the volume of the down." That packability isn't so clear from the static lookbook images, he said - so there are videos showing how the pieces can be shrunken down.

If you are here, you are viewing the look book images for Genius Collection 6: 1017 Alyx 9SM. Black - suited, hair slicked back and under - cut, Matthew Williams stood in his show space www.monclersoutlets.com considering a series of huge printers that were pulsing back and forth so rapidly staff had placed kettle bells on top of them to prevent toppling. "They're inkjet printers and the idea is that we are printing the look book live during the event," he explained.

From 2005 to 2009, we did a lot of things and the company culture evolved 100 percent. We always respected the roots, always respected the DNA. Another winter is upon us and the Moncler Genius project is back for Moncler Jackets the third installment with British designer Craig Green headlining.

"And sometimes we have to dye it twice. If it's cotton and a poly, those have more highs and lows. It just gives a real depth to the piece." The result is a crunchy, incandescent piece that sort of seems to glow from within.