"I love things that are just whimsical and look like they used to do something but don't do anything anymore," Green said. Right in front of us IRL was Alicia Keys in a black - belted silver knit dress, staring down the barrel of an enormous camera.

I didn't want to skip the physical event," he continued. Craig Green understands that the importance of having "this idea and feeling translate to what is found in store" too, and so he funneled the collection's www.monclersoutlets.com aesthetic and technical innovations into commercial jackets and knitwear featuring elements and fabrics that mimic details from the show collection.

The first down jackets were created to protect workers from the cold in a small Alpine factory in Monestier - de - Saint - Clermont, and that fundamental purpose has remained intact ever since.

Moncler basically stands on three pillars. And I thought these characters were just what we needed to refresh a feeling of childhood and make us feel young again.

The CEO took the brand upmarket, opening boutiques in places ranging from Rodeo Drive in Beverly Hills to the Alpine hub of Chamonix. There is no reason to fight the change: change must be embraced and welcomed.

Last Saturday, Moncler Genius presented its new collection with MONDOGENIUS: an immersive digital experience that, for the first time, connected the whole world in a Moncler Sale single event, moving through five different cities scattered throughout Europe, Asia and America to share the vision of the 11 designers who created this year's Genius collections.