At the marketing level, the flow strategy will be precipitated into the brand strategy. The ability of global marketing and the ability to build a systematic brand will become the basic ability of new consumer brand marketing. There is still a great possibility to sink the market and innovate categories at the breaking level. But the challenges it faces will also make the brand full of great uncertainty All thriving never changes once and for all, everything is fast, fleeting, and full of great uncertainty. You can find the assessment documents from Baidu Wenku, and you can view the design schemes of other products from Renren. When I searched for this part of the information before.

In addition to new markets, newly entered brands can also focus on creating innovative categories with multi-scenario coverage, strong ductility, and high flexibility. Because user consumption scenarios are extremely fragmented, brands can still seize the fragmentation that is not fully covered. The younger generation needs multi-scene, high-quality, and new tones, and creating scenes and atmospheres can seize the special leads generation of social currency with a high probability of 6 times the return to the book floating loss. Of course, we expect him to be like Ruixing in the future, from mutual SB to now turning around against the wind, and also teach investors a good lesson. However, at present, most new consumer brands are fundamentally different from channel chain brands such as Luckin, which have offline point resources. It is even more difficult to make a comeback.

This point can be well perceived from the changes of Jiang Xiaobai in recent years. When the brand power is strong and the product power and the supply chain do not match, there will be a great imbalance in the business's closed loop. This is a basic disk problem. Marketing is also difficult to solve sparkling water has gradually explored the way of explosive products normal business operation rule is that each party involved in business activities must be profitable, or should make their own portion of the money. Only such a business model can continue to operate and develop. The new brand is not profitable, more than is not the choice of the company or the founder. Not profitable, of course, for many reasons.