RB: Long-term growth in content marketing is all about creating as many connected funnels of content marketing channels as possible. Some companies are good at producing certain things, such as blogs, videos, or social media posts.

But the best companies are thinking about how to solve the big problems with premium content, including: Books white papers Webinars Real Estate Photo Editing Video course Workshops Podcasts And more! Then they weave these different forms of content marketing together.